--- title: Can you explain the metrics on the monthly Google Ads report? description: This article provides essential information about key metrics and concepts in Google Ads for the Dental Industry. --- [Skip to content](https://grow.dentalmarketing.com/knowledge/can-you-explain-the-metrics-on-the-monthly-google-ads-report#main-content) English Show submenu for translations [Customer portal](https://grow.dentalmarketing.com/tickets-view?hsLang=en) ![DentalMarketing-Logo2-White copy.png\]](https://grow.dentalmarketing.com/hs-fs/hubfs/DentalMarketing-Logo2-White%20copy.png?height=40&name=DentalMarketing-Logo2-White%20copy.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://grow.dentalmarketing.com/tickets-view) - [Go to dentalmarketing.com](https://dentalmarketing.com/) [Go to dentalmarketing.com](https://dentalmarketing.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://grow.dentalmarketing.com/knowledge?hsLang=en) 2. [Frequently Asked Questions (FAQ)](https://grow.dentalmarketing.com/knowledge/frequently-asked-questions-faq?hsLang=en) # Can you explain the metrics on the monthly Google Ads report? ## This article provides essential information about key metrics and concepts in Google Ads for the Dental Industry.   **Here is a Keyword Glossary to enhance your comprehension of Google Ads reporting metrics.** - **Keywords:** Words or phrases you choose to trigger your ads when users search on Google. - **Impressions:** The number of times your ads were shown to users in search results or on websites in the Google Display Network. - **Clicks:** The number of times users clicked on your ads, which can indicate the level of interest. - **Click-Through Rate (CTR):** The percentage of users who clicked on your ad after seeing it. Calculated as (Clicks / Impressions) x 100. For the Dental Industry, we aim to keep our clients between a **5%-7%** CTR. - **Average Cost Per Click (CPC):** The average amount you pay each time a user clicks on your ad. - **Conversion:** A desirable action taken by a user on your website, such as filling out a form or making a phone call. - **Conversion Rate:** The percentage of users who completed a desired action after clicking on your ad. Calculated as (Conversions / Clicks) x 100. Our goal is to have our clients between a **15%-20%** conversion rate to indicate a strong performance. - **Ad Group:** A set of related keywords and ads within a campaign. Helps organize and target your ads effectively. - **Campaign:** A high-level structure in Google Ads that contains one or more ad groups and has its budget and settings. **Your Google Ads account has three campaigns - Branded (which are users typing your exact practice name), Geo (users searching Dentist in City etc.), Local (users looking for services ex: Teeeth whitening near me, Emergency dentist etc.)** - **Negative Keywords:** Keywords you specify to prevent your ads from showing when certain terms are searched, helping to filter out irrelevant traffic. - **Impression Share:** The percentage of times your ads were shown compared to the total number of times they could have been shown. - **Ad Schedule:** The specific times and days of the week when your ads are scheduled to run. - **Ad Copy:** The text and creative elements of your ad that users see in search results. - **Ad Budget:** The total amount of money you allocate to spend on your Google Ads campaign during a specific period, typically daily or monthly. - **Top Impression %:** The percentage of times your ad appears at the top of the search results compared to the total number of times it could have appeared in a top position. This metric helps assess the visibility of your ad at the top of the search results page. - [Frequently Asked Questions (FAQ)](https://grow.dentalmarketing.com/knowledge/frequently-asked-questions-faq?hsLang=en) - [Getting Started](https://grow.dentalmarketing.com/knowledge/getting-started?hsLang=en) - [Give Us Access To](https://grow.dentalmarketing.com/knowledge/give-us-access-to?hsLang=en#main-content) - [Nexhealth](https://grow.dentalmarketing.com/knowledge/give-us-access-to?hsLang=en#nexhealth) - [Website transfer](https://grow.dentalmarketing.com/knowledge/give-us-access-to?hsLang=en#website-transfer) - [Services Overview](https://grow.dentalmarketing.com/knowledge/services-overview?hsLang=en) - [Tips and Best Practices](https://grow.dentalmarketing.com/knowledge/tips-and-best-practices?hsLang=en) - [OB SOPs](https://grow.dentalmarketing.com/knowledge/ob-sops?hsLang=en) - [Dashboard FAQ](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#main-content) - [How can I login into the dashboard?](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#how-can-i-login-into-the-dashboard) - [Where is my historical direct mail data in the new AI dashboard?](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#where-is-my-historical-direct-mail-data-in-the-new-ai-dashboard) - [How do I view the calls for my practice?](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#how-do-i-view-the-calls-for-my-practice) - [Billing Information](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#billing-information) - [How can I get emailed reports for my practice?](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#how-can-i-get-emailed-reports-for-my-practice) - [Google Ads Data](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#google-ads-data) - [Client Success SOPs](https://grow.dentalmarketing.com/knowledge/client-success-sops?hsLang=en) - [Paid Media SOPs](https://grow.dentalmarketing.com/knowledge/paid-media-sops?hsLang=en) - [Website FAQs](https://grow.dentalmarketing.com/knowledge/website-faqs?hsLang=en) # Dentalmarketing.com DentalMarketing.com Help Center Copyright © 2026, Dentalmarketing.com