This article emphasizes the importance of keeping your Google My Business (GMB) listing up to date for businesses targeting local customers.
Maintaining an up-to-date and accurate Google My Business (GMB) profile is crucial for any business looking to attract local customers. Here are key things that should regularly update on the GMB profile:
**Google My Business Overview Presentation & Video **
- Business Information:
- Name: Ensure that the business name is consistent with what's officially registered and doesn't include unnecessary keywords.
- Address: Make sure the physical address is accurate. If there are changes, update them promptly.
- Phone Number: Keep the phone number current, as this is how potential customers may contact the business.
- Website URL: Verify that the website link is correct and leads to the official business website.
2. Business Hours:
- Update business hours for regular days as well as holidays. Ensure they reflect any changes in operating hours accurately.
3. Categories:
- Choose the most relevant categories for the business. This helps Google understand what your client's business does. Select: Dental Clinic
4. Attributes:
- Add attributes that describe specific features of the business, such as whether it's wheelchair-accessible, offers outdoor seating, or has free Wi-Fi.
5. Photos and Videos:
- Upload high-quality photos and videos of the business, including the interior, exterior, products, and services. Regularly update them to showcase the latest offerings.
- Need photography? We work with a Media Company named Jaffy Media; they specialize in dental photoshoots!
6. Posts:
- Use the "Posts" feature to share updates, special offers, events, and news about the business. This keeps the profile fresh and engaging.
7. Reviews and Responding:
- Encourage customers to leave reviews. Respond to both positive and negative reviews promptly and professionally.
8. Questions and Answers:
- Monitor and respond to questions from patients. Provide accurate and helpful answers to common queries.
9. Products and Services:
- If you offer specific products or services, add them to the GMB profile to provide potential customers with more detailed information.
- Includes any special offerings to this section that you want to highlight.
10. Appointment Booking and Reservations:
- If applicable, set up appointment booking or reservation links to streamline the booking process for customers.
Regularly updating and maintaining the GMB profile not only provides accurate information to customers but also signals to Google that the business is active and engaged, potentially improving its local search visibility and overall online presence.