---
title: How to Manage the Help Desk Inbox
description: earn how to manage the DentalMarketing.com Help Desk inbox, including ticket stages, assignment rules, comments, reassignment, and best practices for keeping your inbox organized and up to date.
---

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1. [Help Center](https://grow.dentalmarketing.com/knowledge?hsLang=en)
2. [Client Success SOPs](https://grow.dentalmarketing.com/knowledge/client-success-sops?hsLang=en)

# How to Manage the Help Desk Inbox

#### **Purpose**

This SOP explains how to properly manage incoming client messages in the DentalMarketing.com Help Desk. The goal is to ensure timely responses, clear ownership, organized workflows, and a near-zero inbox at all times.

DentalMarketing.com leverages the Help Desk as the **primary system for client communication**. Every message creates a ticket that lives inside the **Active Customer Support Pipeline**.

---

#### **Who This Is For**

- Client Success Managers (CSMs)
- CS Leads
- Any team member assigned Help Desk tickets

---

#### **Tools Used**

- Help Desk (Customer Support Pipeline)
- Contact & Company Profiles
- Internal Comments (@mentions)

---

#### **Help Desk View Covered in This SOP**

This SOP specifically covers the Help Desk view:

**“Name Emails (Incoming)”**

This view is where you will manage day-to-day client conversations.

---

#### **Ticket Assignment Rules**

- Tickets are automatically assigned to the **Contact Owner and/or Company Owner** by default.
- Ownership determines who is responsible for next action and follow-up.

![](https://grow.dentalmarketing.com/hs-fs/hubfs/undefined-Dec-19-2025-10-07-45-4945-PM.png?width=317&height=132&name=undefined-Dec-19-2025-10-07-45-4945-PM.png)

Always confirm you are the correct owner when opening a ticket.

---

#### **Ticket Status Stages (Conversation Tickets)**

These stages are used to manage **conversation-based tickets**:

![](https://grow.dentalmarketing.com/hs-fs/hubfs/undefined-Dec-19-2025-10-07-45-7312-PM.png?width=170&height=113&name=undefined-Dec-19-2025-10-07-45-7312-PM.png)

### **1. New Message – Needs Attention**

- A new inbound client message
- Requires review and an initial response

**Action:** Open, read, and respond as soon as possible.

---

### **2. In Progress**

- You have responded to the client
- You are waiting on an internal item (team response, update, or asset)

**Action:** Monitor and follow up internally as needed.

---

### **3. Pending Response From Client**

- You are waiting on confirmation, approval, or additional information from the client

**Action:** No reply needed until the client responds. Follow up if response is delayed.

---

### **4. Client Has Responded**

- The client replied after being in a pending state
- Indicates that **you now need to respond**

**Action:** Review the response and reply promptly.

---

### **5. Closed**

- The request has been completed
- No further action is required

**Action:** Close the ticket to keep your inbox clean.

**How to Close a Ticket:**Hover over the ticket’s status column → open the dropdown → select **Closed**.

---

#### **Inbox Management Expectations (Critical)**

- Your goal is to keep your ticket count **as close to zero as possible**
- If no further action is needed, **close the ticket**
- You will **not lose the conversation** by closing a ticket

All closed conversations remain accessible through:

- The **Contact Profile**
- The **Company Profile**

---

#### **Longer-Running Tickets & Sub-Requests**

Some tickets may stay open longer due to additional support needs, such as:

- Paid ads requests
- Direct mail inquiries
- Creative or website support

In these cases:

- The main ticket may remain open and marked as “In Progress”
- **Additional tickets can be created within a support ticket** to track multiple action items in one thread

Other ticket types and workflows will be covered in a separate SOP.

---

#### **Using Comments for Internal Collaboration**

- Use the **Comments** tab for internal notes and collaboration
- You may **@mention team members** when help or clarification is needed
- Comments are internal and not visible to the client

**Important:**

- The Comments tab appears **bold** when a new comment is added
- Always check comments before responding or closing a ticket

![](https://grow.dentalmarketing.com/hs-fs/hubfs/undefined-Dec-19-2025-10-07-46-1917-PM.png?width=667&height=512&name=undefined-Dec-19-2025-10-07-46-1917-PM.png)

---

#### **Ticket Reassignment Process**

If a ticket should be owned by someone else:

1. Locate **Ticket Owner** in the top-right corner
2. Reassign to the appropriate team member or CS Lead
3. The new owner will receive a notification

**Best Practice:**

- Leave a comment explaining *why* the ticket was reassigned
- This ensures clarity and prevents dropped conversations

---

#### **Ticket Summary**

- The **Ticket Summary** provides a quick description of what the ticket is about
- Review this before responding to understand context quickly
- Update it if clarity is needed for future reference

![](https://grow.dentalmarketing.com/hs-fs/hubfs/undefined-Dec-19-2025-10-07-45-9553-PM.png?width=386&height=365&name=undefined-Dec-19-2025-10-07-45-9553-PM.png)

---

#### **Success Criteria / KPIs**

- Inbox maintained near zero
- No unattended “Client Has Responded” tickets
- Clear ownership on every ticket
- Timely responses and clean closures

---

#### **Related SOPs**

- Managing the Customer Journey Pipeline
- Leveraging the Creative Team for Client Support
- Leveraging the Paid Ads Team for Client Support
- Understanding CI Alerts and the Escalation Pipeline

- [Frequently Asked Questions (FAQ)](https://grow.dentalmarketing.com/knowledge/frequently-asked-questions-faq?hsLang=en)
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- [Services Overview](https://grow.dentalmarketing.com/knowledge/services-overview?hsLang=en)
- [Tips and Best Practices](https://grow.dentalmarketing.com/knowledge/tips-and-best-practices?hsLang=en)
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    - [How do I view the calls for my practice?](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#how-do-i-view-the-calls-for-my-practice)
    - [Billing Information](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#billing-information)
    - [How can I get emailed reports for my practice?](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#how-can-i-get-emailed-reports-for-my-practice)
    - [Google Ads Data](https://grow.dentalmarketing.com/knowledge/dashboard-faq?hsLang=en#google-ads-data)
- [Client Success SOPs](https://grow.dentalmarketing.com/knowledge/client-success-sops?hsLang=en)
- [Paid Media SOPs](https://grow.dentalmarketing.com/knowledge/paid-media-sops?hsLang=en)
- [Website FAQs](https://grow.dentalmarketing.com/knowledge/website-faqs?hsLang=en)

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