What Offers & Promotions Can I Run For My Dental Practice?

The Do’s & Don’ts of Dental Offers When it comes to dental promotions, the right offer can get phones ringing—but the wrong one can undercut your value, attract the wrong audience, or run afoul of advertising regulations.

❌ Don’t:

Advertise an uncompetitive price — If other offices offer a $159 New Patient Special and you list the same service at $229, you’ll lose attention immediately.
Use small, underwhelming discounts — "$100 off each arch for All-on-4" isn’t impactful enough for high-ticket treatments.
Forget compliance — Certain claims, guarantees, or discounts may be restricted in your state or territory.

✅ Do:

Use the right verbiage — Include clear disclaimers: “New patients only,” “Cannot be combined with insurance or other offers.”
Consider “Credit” language — For example: "$200 credit toward any service” often reads better and stays compliant.
Experiment with non-cash gifts — Free take-home whitening kits, sweepstakes, or in-office prize wheels.
Always check local legal requirements — State boards and dental associations often have strict rules on advertising.
Show perceived value — Compare your offer to typical market prices so patients can see what they’re saving.

Offer Examples by Category

Tip: Always include “most offices charge” or “normally $X” to increase perceived value. Example:
"Most offices charge $1,200—get it today for $899."

New Patient Offers

$49–$79 Exam & X-ray (Most offices charge $180–$250)
$89–$99 Cleaning, Exam & X-ray (Most offices charge $250–$300)
$200 Credit for new patients toward any service (New patients only, not combinable with insurance)
Free Take-Home Whitening Kit ($150 value)
Sweepstakes: Enter to win an Apple Watch — no purchase necessary to enter
Spin the Wheel: Each patient can win a prize worth $75 when booking an appointment

Ex.) $89 Cleaning, Exam & X-rays (Most offices charge $275)
Includes healthy mouth cleaning, complete exam, and full set of X-rays. New patients only. Cannot be combined with insurance or other offers.

Dental Implant Offers

Single Tooth Implant (Implant + Abutment + Crown) — $1,900–$2,999 (Most offices charge $4,000–$6,000)
$500 Off Per Tooth Replacement
Free In-Person Consultation ($150 value)
Free Virtual Consultation ($100 value)

Ex.) Complete Implant Package — $2,499 (Implant + Abutment + Crown, Normally $5,000+)
Restore your smile for nearly half the cost. Consultation included. Cannot be combined with insurance.

Invisalign® Offers

Complete Treatment: $500–$2,000 Off (Most offices charge $5,500–$7,000)
Complete Treatment: $3,800–$4,500 (Normally $5,500–$7,000)
Payments as low as $99/mo — 0% Financing Available
Free 3D Mouth Scan ($200 value)

Ex.) Save $1,500 on Complete Invisalign® Treatment (Most offices charge $6,500+)
Payments as low as $99/month with approved credit. Free 3D mouth scan included ($200 value).

Emergency Dental Offers

$1–$59 Emergency Exam (Most offices charge $150–$200)
$200 Credit for New Patients toward emergency treatment

Ex.) Emergency Exam for $29 (Most offices charge $150–$200)
Same-day appointments available. New patients only. Cannot be combined with insurance.

Veneers Offers (additional top examples)

$250–$500 Off Each Veneer (Most offices charge $1,200–$2,000 per veneer)
Smile Makeover Packages from $7,999 (Normally $12,000–$15,000)
Free Smile Design Consultation ($250 value)
Complimentary Digital Smile Preview ($200 value)

Ex.) Veneers from $995 Each (Most offices charge $1,500–$2,000)
Includes complimentary smile design consultation ($250 value).

Wisdom Teeth Extraction Offers

Wisdom Tooth Removal from $375 Per Tooth (Most offices charge $500–$700 per tooth)
$200–$1,000 Off Wisdom Teeth Removal Packages

Ex.) Wisdom Tooth Extraction from $375 Per Tooth (Most offices charge $600+)
Safe, gentle removal with sedation options available. Price per tooth. Cannot be combined with insurance or other offers.

Key Takeaway:
A successful dental offer is a balance of perceived value, strong wording, and compliance. Always test different styles (credits, gifts, percentage discounts, payment plans) and adjust based on patient response.

Dental Offer Quick Reference Chart

New Patient	Offer Example	Typical Market Price	Suggested Verbiage	Compliance Notes
	$49–$79 Exam & X-ray	$180–$250	“New patients only. Cannot be combined with insurance or other offers.”	Some states limit advertising exam fees below cost — check state board rules.
	$89–$99 Cleaning, Exam & X-ray	$250–$300	“Includes healthy mouth cleaning. New patients only.”	Define “cleaning” as prophylaxis to avoid confusion with periodontal scaling.
	$200 Credit toward any service	N/A	“$200 credit for new patients toward any treatment. Not combinable with insurance.”	“Credit” often reads better and stays compliant vs. “discount.”
	Free Take-Home Whitening Kit	$150	“Receive a free whitening kit after completing new patient exam.”	Must state that gift is given after service is rendered, not before.
	Sweepstakes – Win an Apple Watch	$350	“No purchase necessary. Open to legal residents age 18+.”	Sweepstakes must have clear rules and equal chance of winning without purchase.
	Spin the Wheel – Prize worth $75	$75	“All patients get to spin the wheel when booking their first appointment.”	Prizes must be available to all eligible participants.
Dental Implants	Offer Example	Typical Market Price	Suggested Verbiage	Compliance Notes
	Single Tooth Implant (Implant + Abutment + Crown) $1,900–$2,999	$4,000–$6,000	“Most offices charge $5,000+. Includes implant, abutment, and crown.”	Verify state rules on advertising surgical and restorative package pricing.
	$500 Off Per Tooth Replacement	N/A	“$500 off per implant tooth replacement. Cannot be combined with other offers.”	Avoid “lowest price guarantee” claims.
	Free In-Person Consultation	$150	“Free consultation ($150 value). No obligation.”	Disclose if X-rays are not included.
	Free Virtual Consultation	$100	“Complimentary virtual implant consultation.”	Ensure telehealth laws are followed.
Invisalign®	Offer Example	Typical Market Price	Suggested Verbiage	Compliance Notes
	Complete Treatment $500–$2,000 Off	$5,500–$7,000	“Save $1,000 on complete Invisalign treatment. Most offices charge $6,500+.”	Invisalign® is a registered trademark — use ®.
	Complete Treatment $3,800–$4,500	$5,500–$7,000	“Treatment from $3,800. 0% financing available.”	Must disclose financing terms.
	Payments as low as $99/mo	N/A	“$99/month with approved credit. 0% interest available.”	Include “with approved credit” for financing claims.
	Free 3D Mouth Scan	$200	“Receive a free 3D scan ($200 value) at your consultation.”	Disclose if additional exam or records fees apply.
Emergency Dental	Offer Example	Typical Market Price	Suggested Verbiage	Compliance Notes
	$1–$59 Emergency Exam	$150–$200	“Emergency exam from $1 for new patients.”	Avoid bait-and-switch — clearly state what’s included.
	$200 Credit for Emergency Patients	N/A	“$200 credit toward treatment for new emergency patients.”	“Credit” works better for compliance than “discount.”
Veneers	Offer Example	Typical Market Price	Suggested Verbiage	Compliance Notes
	$250–$500 Off Per Veneer	$1,200–$2,000 per veneer	“Save $500 per veneer. Most offices charge $1,500+.”	Avoid claims like “Hollywood Smile Guaranteed.”
	Smile Makeover Packages from $7,999	$12,000–$15,000	“Smile makeover starting at $7,999. Normally $12,000+.”	Clearly define what’s included in “makeover.”
	Free Smile Design Consultation	$250	“Free consultation ($250 value).”	Disclose if mockups/previews are extra.
	Complimentary Digital Smile Preview	$200	“Complimentary smile preview with consultation.”	Ensure preview is presented as “simulation” not guaranteed results.
Wisdom Teeth	Offer Example	Typical Market Price	Suggested Verbiage	Compliance Notes
	Removal from $375 Per Tooth	$500–$700 per tooth	“Wisdom tooth removal from $375. Most offices charge $600+.”	May need to clarify if price is per tooth or per visit.
	$200–$1,000 Off Wisdom Teeth Packages	N/A	“Save up to $1,000 on wisdom teeth removal packages.”	Avoid “lowest price” claims — use “up to” for accuracy.