--- title: How do I complete Post-Launch Ad Optimizations? description: The SOP provides a comprehensive guide on effectively utilizing Google Ads to tailor ad copies and exclude negative terms after a Google Ads launch. --- [Skip to content](https://grow.dentalmarketing.com/university/how-do-i-complete-post-launch-ad-optimizations#main-content) English Show submenu for translations [Customer portal](https://grow.dentalmarketing.com/tickets-view?hsLang=en) ![DentalMarketing-Logo2-White copy-1.png\]](https://grow.dentalmarketing.com/hs-fs/hubfs/DentalMarketing-Logo2-White%20copy-1.png?height=40&name=DentalMarketing-Logo2-White%20copy-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://grow.dentalmarketing.com/tickets-view) - [Don't see the SOP you're looking for? Submit your suggestion here.](https://share.hsforms.com/1Fk5_GHeGTTqeJyg4BwR0CAdihez) [Don't see the SOP you're looking for? 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[Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) # How do I complete Post-Launch Ad Optimizations? ## This SOP provides a comprehensive guide on effectively utilizing Google Ads to tailor ad copy, exclude competitor terms, and create relevant A/B ad copy tests after completing a Google Ads launch. **Tip: Search the [Make Automations folder](https://drive.google.com/drive/u/0/folders/1uQvoWHf0oknn23wDWAZHTRZf2er-zduY) for the client’s folder and open the Google Ads Launch Packet.** This document includes automated content to streamline post-launch ad optimizations, providing relevant headline suggestions, special offers, and competitor negative keywords to exclude for the practice. ### 1. Open the Google Ads Launch Packet - Search the [Make Automations folder](https://drive.google.com/drive/u/0/folders/1uQvoWHf0oknn23wDWAZHTRZf2er-zduY) for the client’s folder and open the Google Ads Launch Packet ### 2. Enhance Ads - Navigate to the Google Ads account - Under 'Campaigns' \> 'Ads' \> Edit all RSAs under the Geo and Local Dentistry (or similar) campaigns to ensure we're using all available headline slots - **Note:** The campaigns may or may not be enabled, but we can complete post-launch optimizations even if they are still paused. - Fill in any blank headlines with custom headline options referencing the Google Ads Launch Packet, but ensure the verbiage is relevant to the specific ad group category - - - **Note:** If a Google Ads Launch Packet is not available, use this [ChatGPT prompt](https://docs.google.com/document/d/1Gg_eBBibo2JGP5doprEMEpv-vCqdHaXthYlEbK7M2u4/edit?usp=sharing)(with the flex@donato.ai login) and attach the OB form PDF to generate custom headlines—making sure the copy fits the specific ad group category - If a relevant special is listed on the website or in the Google Ads Launch Packet, include it as a headline in the relevant ad group (e.g., "$99 Adult Complete Checkup" for General Dentist) ### 3. Pin Headlines - When editing an RSA, you can pin a headline by clicking the pin icon on the right and choosing the position you'd like to pin the headline to ![](https://grow.dentalmarketing.com/hs-fs/hubfs/Screenshot%202024-12-11%20at%202-03-44%E2%80%AFPM-png.png?width=374&height=451&name=Screenshot%202024-12-11%20at%202-03-44%E2%80%AFPM-png.png) - **Note:** It's best to pin specials or headlines that are extremely relevant to the ad group category Pin at least **3 headlines per ad to the 2nd position** within the Geo and Local Dentistry (or similar) campaigns ### 4. Create A/B Ad Copy Tests - Create relevant A/B ad copy tests for at least 3 ad groups by following this SOP: [https://grow.dentalmarketing.com/university/how-do-i-create-an-a/b-ad-copy-test-in-google-ads](https://grow.dentalmarketing.com/university/how-do-i-create-an-a/b-ad-copy-test-in-google-ads?hsLang=en) ### 5. Exclude Competitor Terms - Review the competitor negatives in the Google Ads Launch Packet, remove any that could potentially conflict with our targeted keywords, and add the cleaned list as account-level negative keywords in phrase match - **Note:** If a Google Ads Launch Packet is not available, use this [ChatGPT prompt](https://docs.google.com/document/d/1mCGL9dToX4jw2iHtyVklzUx4BcExn1OtZPIrLujAic0/edit?usp=sharing) (with the flex@donato.ai login)—making sure to clean the list by removing any keywords that may conflict with our targeted keywords - You can also pull up the address in Google Maps, zoom out, and search for nearby dentists to find additional competitor names if needed. - Ensure any negative keywords from previous campaigns were copied over to the new campaigns at the campaign-level ### 6. Prioritize the Practice Zip Code - Ensure a 50% bid increase is applied to the practice's zip code within the campaign-level location targeting for all new campaigns ### 7. Final Steps - Add a note to the Google Ads account indicating the changes made ![](https://grow.dentalmarketing.com/hs-fs/hubfs/Screenshot%202025-02-13%20at%2011-54-44%E2%80%AFAM-png.png?width=326&height=219&name=Screenshot%202025-02-13%20at%2011-54-44%E2%80%AFAM-png.png) - Update the date in Optmyzr - Include your notes in a comment on the task and mark as completed - Update the 'Post Launch Google Ads Optimizations Completed' property field in the ticket **![](https://grow.dentalmarketing.com/hs-fs/hubfs/Screenshot%202025-02-13%20at%2011-59-27%E2%80%AFAM-png.png?width=350&height=69&name=Screenshot%202025-02-13%20at%2011-59-27%E2%80%AFAM-png.png)** - [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#main-content) - [Account Management & Updates](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#account-management-updates) - [Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) - [Google Tag Manager](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-tag-manager) - [Creative Team SOPs](https://grow.dentalmarketing.com/university/creative-team-sops?hsLang=en) - [Client Success SOPs](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#main-content) - [Photoshoot](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#photoshoot) - [Claude Design Landing Pages](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#claude-design-landing-pages) - [Technology SOPs](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#main-content) - [HubSpot](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#hubspot) - [Other](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#other) - [Onboarding SOPs](https://grow.dentalmarketing.com/university/onboarding-sops?hsLang=en) # Dentalmarketing.com dentalmarketing.com Help Center Copyright © 2026, Dentalmarketing.com