--- title: How do I launch Google Ads for Dental Marketing? description: The SOP provides a comprehensive guide on effectively utilizing Google Ads to promote DentalMarketing.com, covering campaign setup, keyword targeting, ad creation, and optimization strategies for successful launch. --- [Skip to content](https://grow.dentalmarketing.com/university/how-do-i-launch-google-ads-for-dentalmarketing.com#main-content) English Show submenu for translations [Customer portal](https://grow.dentalmarketing.com/tickets-view?hsLang=en) ![DentalMarketing-Logo2-White copy-1.png\]](https://grow.dentalmarketing.com/hs-fs/hubfs/DentalMarketing-Logo2-White%20copy-1.png?height=40&name=DentalMarketing-Logo2-White%20copy-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://grow.dentalmarketing.com/tickets-view) - [Don't see the SOP you're looking for? 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[Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) # How do I launch Google Ads for Dental Marketing? ## The SOP provides a comprehensive guide on effectively utilizing Google Ads to promote DentalMarketing.com, covering campaign setup, keyword targeting, ad creation, and optimization strategies for successful launch. ### **Part 1 - Create Google Ads Account and Launch Campaigns** **Section 1: Google Analytics** - **Create Google Ads Account** - If we don’t have access to a Google Ads account already for the client, create the account from the MCC level - Make sure billing information is added, if not then create a new Payment Profile with the appropriate information - **Create Google Analytics Accounts** - Open Google Analytics and search for the practice name under the 'Dental Marketing' top-level account - If you cannot find any existing properties for the practice name, go to any practice under a 'Dental Marketing - Group' account and then click '+ Create Property'  - Enter the property name, time zone, and the proper currency \> Click 'Next' (Note: If it's a Spanish client, be sure to select the proper country during set up - the currency should match what is selected in the Google Ads account) - Select 'Health' as the industry category and select 'Medium' as the business size \> Click 'Next' - Select 'Examine User Behavior' as the business objective \> Click 'Create' - If there is an existing property for the practice created, make sure it is a GA4 property and that it is under one of the 'Dental Marketing - Group' accounts - In the GA4 property: - Link account to correct Google Ads account - Under Data Settings \> Data Collection \> Enable 'Google Signals Data Collection' - Under Data Settings \> Data Retention \> Change 'Event Data' retention and 'User Data' retention to 14 months \> Click 'Save' - If not already present, create a Data Stream for the applicable URL and name it accordingly (i.e. Homepage LP, Full Site, etc.) under Data Stream \> Web \> Enter the URL and Stream Name **Section 2: Campaign Flesh Out** - **Flesh Out Google Ads Account** - Go into Google Editor, open ‘AAA Template’ account and open the new account to launch - Copy the ‘Local Dentistry’ campaign from the AAA Template account and paste into the client account (Note: If it's a Spanish client, copy the 'Spanish - Local Dentistry' campaign from the AAA Template) - In the Geo ad group, replace "geo" in the ad group name, display path, ad copy, and keywords with the practice's city - Under Ads, update the URLs for all ads within each ad group listed as a "focused service" in the task and make sure to use specific service pages where applicable - **Note:** Always try to include the General Dentist and/or Emergency ad group within the Local Dentistry campaign if there is a relevant page for it, even if it is not listed as a "focused service" - Remove any unneeded ad groups that are not a "focused service" or listed on the website/LP - - - - Under Ad Extensions, copy and paste the below items from the ‘AAA’ Template account to the new practice account (if they didn't automatically copy over): - Sitelinks (upgraded) at the campaign-level - Update the URLs accordingly for all sitelinks on the new practice account - Callout extensions (upgraded) at the campaign-level - Structured snippets (upgraded) at the campaign-level - - - - Under Shared Library \> Labels, copy the labels (all except the stopped by budget script label) from the AAA Template account and paste into the client account - Select ‘Post’ to publish changes - Create a Performance Max campaign targeting one of the client's requested focus services fol - Follow this SOP:  [https://grow.dentalmarketing.com/university/how-do-i-create-performance-max-campaigns-for-dentalmarketing.com](https://grow.dentalmarketing.com/university/how-do-i-create-performance-max-campaigns-for-dentalmarketing.com?hsLang=en) - **Review/Adjust Settings in Google Ads** - **Check Account-Level Settings** - Tracking template is added:  {lpurl}?utm\_source=google&utm\_medium=cpc&utm\_campaign={campaignid}&utm\_term={keyword}&adgroupid={adgroupid}&network={network} - Auto-tagging is turned on - Call reporting and call recording is turned on - Auto-apply is turned off - Customer Match is turned off - **Set Advanced Bid Adjustment to 15%** - **Add Negative Keyword Lists** - Under Tools  \> Shared Library \> Exclusion Lists \> Negative Keyword Lists \> Add 'Competitor Negative Keywords' to all active campaigns \> Apply - Then, add 'Geo Negative Keywords' to all active campaigns \> Apply - - **Check Extensions** - 4\>+ Sitelinks w/ correct final URL - - - 4\>+ Call Outs - - - Structured Snippets - - - **Add Call Extension at the account-level** - Enter the Google Ads call tracking number displayed on the website in (XXX) XXX-XXXX format as the call extension - **Note:** To view the Google Ads call tracking number, you need to force the website to "swap" the phone number and you can do this by visiting the URL and adding this parameter at the end:  ?utm\_source=google - - - - Set conversion action to ‘Use account settings (Calls from ads)’ - **Add Location Extension at the account-level** - Log into GMB using team@ and search for the practice name to confirm if we have GMB access - If we do not have access, you can skip this step - If we do have access, click to open the GMB listing - Click the 3 dots on the right \> 'Business Profile Settings' \> 'Advanced Settings' \> Under 'Google Ads Phone Number', add the phone number that is being using in Google Ads \> 'Save' changes - Then, log into Google Ads using team@ and open the client account - Under 'Assets' \> 'Location' \> Click the blue '+' to add a new location extension (if there isn't already one listed with the correct address) \> Select 'Link to a Google My Business Account I Know' \> Use team@ and select the  exact name for the practice as listed in the GMB listing - - **Check Campaign-Level Settings** - **Check Settings for All Campaigns** - Conversion goals is set to ‘Account-Default’ - Marketing objective is set to ‘Leads’ - Location targeting is set to ‘Presence: People in or regularly in your targeted areas’ - Languages is set to 'All Languages' (Note: If it's a Spanish client, you can keep it set to 'Spanish') - Ad rotation is set to 'Optimize: Prefer Best Performing' - - **Set Up Location Targeting** - Open the Local Dentistry campaign and go to Audiences, Keywords, and Content \> Locations \> Click the pencil icon to edit location targeting - **For practices *not* in NYC, LA, or Chicago metro areas**: - Target a 4–6 mile radius around the practice: - Use 4 miles in dense areas - Use 6 miles in rural areas - Toggle on 'Show All Areas' \> Select 'Show by Neighborhood' and target neighborhoods within the radius (if applicable) - If not available, select 'Show by City' instead and target cities within the radius - - - - - Select 'Show by Postal Code' and add relevant zip codes within the radius - - - - - Target the practice's zip code and apply a 50% bid increase - - - - **For practices in NYC, LA, or Chicago metro areas:** - Target a 1 mile radius around the practice - Toggle on 'Show All Areas' \> Select 'Show by Neighborhood' and target 1-2 neighborhoods within the radius (if applicable) - Select 'Show by Postal Code' and add 3-4 zip codes within the radius - Target the practice's zip code and apply a 50% bid increase - **Do not** target the full city - - - - **Estimate population reach:** - Once targeting is set up, copy the location targets and paste it in ChatGPT with the prompt “*What is the estimated population of these location targets? Please provide the combined total.*” - If the estimated reach is over 500,000 (for budgets under $5k): - Reduce the radius - Remove outer location targets - Recheck the population estimate - **Exclude low HHI areas:** - Ask ChatGPT the following prompt "Are there any zip codes in the nearby area that have a median HHI below $50k?" - If there are, add these as excluded location targets - **Check the practice’s OB form in Slack:** - Add any locations listed under “*Which cities, neighborhoods, or towns are most of your patients coming from?*” or "*Where are most of your patients located?*" - Exclude any locations under “*Are there any specific location from where you do not wish to attract patients?*” or "*Areas to avoid*" - Click Save to apply changes - - - If applicable, in Google Editor, select 'Get Recent Changes' \> 'More Data' to update the account - Copy and paste the location targeting from the Local Dentistry campaign and apply to any additional campaigns - **Note:** Be sure to copy both the targeted locations and the excluded locations - Select 'Post' to publish changes - **Update Ad Schedule** - Go into the ad schedule for each campaign and update them to run ads 24/7 with a -75% bid decrease on the days/times outside of normal office hours for the Local Dentistry (and any additional) campaign **Section 3: Conversion Tracking** - **Set Up GTM** - Find the client's GTM container under [team@dentalmarketing.com](mailto:team@dentalmarketing.com) - **Note:** If it's not there, then we may need to create one and have the web team add the GTM scripts to the site - Upload the GTM container template in the practice's GTM container - Click on 'Admin' from the practice's GTM Container \> Select 'Import Container' \> Choose container file \> Select the GTM container template from your desktop \> Select 'Existing' workspace \> Select 'Overwrite' as the import option - - Add the GA4 data stream Measurement ID in the 'GA4 - Configuration' variable (under Variables \> User-Defined Variables) - Change the phone number to match the Google Ads call tracking number displayed on the website in (XXX) XXX-XXXX format under the 'Google Ads - Calls from Website Conversion' tag - **Note:** To view the Google Ads call tracking number, you need to force the website to "swap" the phone number and you can do this by visiting the URL and adding this parameter at the end:  ?utm\_source=google - Check to see if website has a Typeform, booking widget, (i.e. LocalMed), email link, or WhatsApp link and if not, remove those tags in GTM - Check to see if website has a Review page and if not, remove those tags in GTM - If they do, add any necessary triggers to cover all of the review links they have listed - - If the client is not planning to run Facebook or Microsoft Ads, remove those tags in GTM - Publish Container - **Set Up Conversions in Google Ads** - Set up conversion tracking from the client-level - Delete any conversion goals already appearing in the account - **Note:** You usually can't delete the "Smart" goals, so leave those - - Go to Tools & Settings \> Conversions \> Settings \> Make sure Enhanced Conversions are turned 'on' and managed through the 'Google Tag' - - Create *'**Calls from ads**'* conversion - Select “Calls from ads using call extensions or call-only ads” as the source - Set to **$100 value**, set duration to 30 seconds, count 'Every', and count in conversions (Note: Be sure to use a lowercase 'a' to match Google's default settings for this conversion) - Make sure the attribution model is set to 'Last Click' - Under Account Settings \> Call Reporting \> Manage conversion settings \> Make sure the correct 'Calls from ads' conversion is selected - **New Google Ads interface:** Select 'Conversions from phone calls' \> 'Continue' \> 'Phone call lead' \> 'Calls from ads' \> 'Save and continue' - - Create ***'Calls from Website'*** conversions (**Note:** If it's a Spanish client, we may not be able to create the Calls from Website conversion if their country isn't listed as a phone number option) - Select 'Calls to a phone number on your website' as the source - - - Enter the Google Ads call tracking number displayed on the website in (XXX) XXX-XXXX format under the 'Destination Number' and 'Display Number’ - **Note:** To view the Google Ads call tracking number, you need to force the website to "swap" the phone number and you can do this by visiting the URL and adding this parameter at the end:  ?network=g - - - Set to **$100 value**, set duration to 30 second, set count to 'Every', count in conversions, and then copy/paste the conversion ID and label in corresponding GTM tag - Make sure the attribution model is set to 'Last Click' - **New Google Ads interface:** Select 'Conversions from phone calls' \> 'Continue' \> 'Phone call lead' \> 'Calls from website visits' \> 'Someone calls a number shown on my website' \> Enter the Google Ads call tracking number displayed on the website in (XXX) XXX-XXXX format - - Go into the ***'Calls from Website'*** conversion, copy the conversion ID, paste in the 'Google Ads - Global Tag' under 'Tag ID' in GTM, and add 'AW-' prefix (i.e. AW-17226820185) - Create ***'Google Ads - Click-to-Call***' conversion (Note: If it's a Spanish client and we can't do the Calls from Website conversion, then the Click-to-Call conversion should be marked as a 'primary' conversion) - Set goal category to ‘Contact’, set to no value, set count to 'Every', DO NOT count in conversions and then copy/paste the conversion ID and label in corresponding GTM tag - Make sure the attribution model is set to 'Last Click' and toggle off 'enhanced CPC’ - **New Google Ads interface:** Select 'Conversions on a website' \> 'Continue' \> 'Contact' \> 'PRACTICEURL.com' \> 'Create a manual event' - - If applicable, create ***'Google Ads - Form Submit'*** conversion - Set goal category to ‘Submit Lead Form’, set to **$50 value**, set count to 'One', count in conversions, and then copy/paste the conversion ID and label in corresponding GTM tag - Make sure the attribution model is set to 'Last Click' and toggle off 'enhanced CPC’ - **New Google Ads interface:** Select 'Conversions on a website' \> 'Continue' \> 'Submit Lead Form' \> 'PRACTICEURL.com' \> 'Create a manual event' - - If there's a 3rd party booking site that a form button links out to, i.e. LocalMed, create ***'Google Ads - Booking Widget Click'*** conversion  - Set goal category to ‘Outbound Click’, set to no value, set count to 'One, count in conversions, and then copy/paste the conversion ID and label in corresponding GTM tag - Make sure the attribution model is set to 'Last Click' and toggle off 'enhanced CPC’ - **New Google Ads interface:** Select 'Conversions on a website' \> 'Continue' \> 'Outbound Click' \> 'PRACTICEURL.com' \> 'Create a manual event' - - If there's an email link on the site, create **'*Google Ads - Email Click*'** - Set goal category to 'Contact', set to no value, set count to 'One', count in conversions, and then copy/paste the conversion ID and label in corresponding GTM tag - Make sure the attribution model is set to 'Last Click' and toggle off 'enhanced CPC’ - **New Google Ads interface:** Select 'Conversions on a website' \> 'Continue' \> 'Contact' \> 'PRACTICEURL.com' \> 'Create a manual event' - - If there's a Typeform on the site, create **'*Google Ads - Typeform Service Name Form Submit*'** (replace 'Service Name' with the service the form is for, ex: Google Ads - Typeform Implants Form Submit) - **Note:** You can check if the site should have a Typeform by logging into the [Typeform platform](https://admin.typeform.com/accounts/01EDP8K1CZ31DTF9MM9Y76571V/workspaces/kDjF56) under team@ and searching for the practice name to find any created for the practice. Then, you can the relevant service pages on the site for those Typeforms. If you can't find the Typeform anywhere on the site, then you can disregard it. - Set goal category to ‘Submit Lead Form’, set to **$50 value**, set count to 'One', count in conversions, and then copy/paste the conversion ID and label in corresponding GTM tag - Make sure the attribution model is set to 'Last Click' and toggle off 'enhanced CPC’ - Go to the [Typeform platform](https://admin.typeform.com/), select the practice then go to Connect \> Google Tag Manager \> Add the GTM container ID to link the platforms together - Then, go to Connect \> Google Analytics \> Add the GA4 data stream Measurement ID to link the platforms together - **New Google Ads interface:** Select 'Conversions on a website' \> 'Continue' \> 'Submit Lead Form' \> 'PRACTICEURL.com' \> 'Create a manual event' - - Click into the ***'Google Ads - Click-to-Call'*** conversion and switch to ‘secondary’ action - - Publish all changes in the GTM container - **GTM Matrix** - Go into the [GTM Matrices](https://drive.google.com/drive/u/0/folders/1bRJpxzpS2fP5URsXEvd7jRewQg4EcVRk) folder under the shared Google Drive, duplicate the 'AAA Template' Google Sheet and rename with the client name - - Open the newly duplicated Google Sheet and add the client name and Google Ads ID(s) at the top of the sheet - Edit the tab to indicate if it's a full site or LP based on the URL (i.e. "GTM Matrix - Full Site" or "GTM Matrix - LP") - In the matrix, enter all the necessary information to match the tags in the GTM container and remove any unneeded rows - Publish/test all tags in GTM to ensure they are firing properly - **Note:** To enable Typeform debugging in GTM preview mode, click "ENABLE" on the "enable form.typeform.com debugging" notification at the top of the page. If it doesn't appear, manually enter "form.typeform.com" as the URL, clear your cache, and re-enter preview mode with the practice URL. Test the Typeform to confirm tracking is working. This step only needs to be done once on a device as long as you don't clear your cookies. - If all tags fire, mark them as "Passed" in the GTM Matrix - If there are any issues with any tags, QA to try to resolve the issue or reach out to another team member for assistance - Once the matrix is complete and tags have passed, check the box for 'GTM Completed' at the top of the Google Sheet **Section 4: Final Steps** - **Ad Group Labels** - - Manually apply the correct labels to their respective ad groups - OR, upload the ’NEW Build Labels’ Google Sheet to automatically apply the labels - Go to the ’NEW Build Labels’ Google Sheet ([https://docs.google.com/spreadsheets/d/1epTfTAg242TQ7O9zToUsvenDIoA1C4vWOmHXRWsHuLM/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1epTfTAg242TQ7O9zToUsvenDIoA1C4vWOmHXRWsHuLM/edit?usp=sharing)), update the practice name and city name in the sheet - In Google Ads, go to Campaigns \> More \> Upload \> Select ‘New Build Labels’ as the source \> Share the Google Sheet with the email provided \> Apply to ‘this account’ \> Click ‘Apply’ to upload - After the upload completes, refresh the Google Ads account and then go under the Local Dentistry campaign and pause any ad groups/services that do not apply for the practice to exclude from our targeting - **Review Keywords** - Adjust the Max CPCs slightly ($8.50 for practices in the US or Canada) for any ad groups/services that the client would like to focus on - Add any focus services under the "Google Ads - Main Focused Services" column in HubSpot - Scan keywords within each ad group and increase keyword bids as needed to meet the 1st page minimum where applicable, but do not exceed $16 - **Review Original Campaigns (if applicable)** - Keep the campaign running if it’s been live for over 1 month, has a CPA under $300, and has 5+ conversions in the last 90 days OR if the client specifically requested to keep it - **Note:** If the client previously paused the campaigns under Change History, keep them paused - For any campaigns that remain active: - Add “OC -” to the beginning of the campaign name - - Pause the campaign, add “ZZZ -” to the beginning of the name, and change the budget to $1/day if it does not meet the criteria above - **Important:** Copy over negative keywords from the original campaigns into our new campaigns (even if we don't keep the original campaigns enabled) - **Account Labels** - Add necessary account labels in Google Ads (at MCC-level under Accounts \> Performance \> Account Labels) based on the following guidance: - If it's a client-owned site (vs. one created by our team), add "**Client-Owned Site**" label - If the practice is located outside the US, add a country label based on their location (i.e. "**Canada**", "**Mexico**", "**Ireland**", etc.) - If it's a Spanish client, add "**Spanish**" label - If there are no GTM scripts on the site currently, add "**No GTM**" label - **HubSpot** - In the [HS Company Dashboard](https://app.hubspot.com/contacts/22697387/objects/0-2/views/all/list), search for the client and complete the following: - Account Currency - Google Ads Budget - Google Ads - Main Focused Services - Google Ads Pacing Agent - Select 'Yes' - Google Negative Keywords - Select 'Yes' - Google Ads ID (in XXX-XXX-XXXX format) - **Final Updates** - Set up the dashboard - Search for account in the [Admin portal of the dashboard](https://admin.dentalmarketing.com/admin/accounts), then go to 'Integrations' - Enable 'Google Ads' integration by selecting the proper Google Ads account - Enable 'Google Analytics' integration by adding the Google Analytics 'Property ID' (in Google Analytics, under 'Admin' \> 'Property Details' \> 'Property ID' is in the top-right) - If not already enabled, enable 'Google Place' integration by searching for the practice's GMB profile - Enable the 'Website' integration by adding the practice URL - Ensure 'Twilio' is enabled - Ensure 'User Portal' and 'AI' are both enabled - - Add practice to the [Launch Tracker Spreadsheet](https://docs.google.com/spreadsheets/d/1XV7d51WhaikvqFgaGHH6w2ucxwIEA5auVI5V6sAGn_Q/edit?usp=sharing) - **Note:** Add the date the campaigns were fleshed out in the note column and update the date they launched later when the campaigns are actually set live - - Leave the campaigns paused for now - In the #customer-marketing-digital channel, add a note that the account is "ready for QA" including any special notes about the launch and tag the team member assigned to QA this launch (if you aren't sure who is assigned to QA, ask the Paid Search Lead) ![](https://grow.dentalmarketing.com/hs-fs/hubfs/Screen%20Shot%202024-04-19%20at%2010-11-20%20AM-png.png?width=402&height=106&name=Screen%20Shot%202024-04-19%20at%2010-11-20%20AM-png.png) - - In the Slack channel, add a note that the account is "fully fleshed out on Google Ads at $X budget - pending green light to go live", include notes on any pending items (i.e. Advertiser Verification, conversion tracking issues, mentions of "Botox" on site, etc.), and tag the OB specialist - **Note:** If there are any pending items, please add them to the [Priority List](https://docs.google.com/spreadsheets/d/1a8BtU1xBnmP_aInY4Wtgkvj3zoYec_raMvCeO9auP20/edit?usp=sharing) as well so we can continue to follow up on them until resolved ![](https://grow.dentalmarketing.com/hs-fs/hubfs/Screen%20Shot%202024-10-14%20at%201-35-59%20PM-png.png?width=396&height=102&name=Screen%20Shot%202024-10-14%20at%201-35-59%20PM-png.png) - - If we have the green light to go live from the OB specialist/CSM, set the campaigns LIVE, update the launch date in the [Launch Tracker](https://docs.google.com/spreadsheets/d/1XV7d51WhaikvqFgaGHH6w2ucxwIEA5auVI5V6sAGn_Q/edit?usp=sharing), confirm in the task and practice Slack channel that the account "is now LIVE on Google Ads at a $X budget" tagging the channel, and then mark the task as 'Complete' ![](https://grow.dentalmarketing.com/hs-fs/hubfs/Screen%20Shot%202024-02-01%20at%2010-33-47%20AM-png.png?width=420&height=80&name=Screen%20Shot%202024-02-01%20at%2010-33-47%20AM-png.png) ### **Part 2 - Post-Launch Optimizations & Importing Goals** - **Pin Ad Copy Headlines and Exclude Competitor's Terms** - Follow the steps in this [SOP](https://grow.dentalmarketing.com/university/how-do-i-complete-googleads-optimizations?hsLang=en) to complete Part 2 of the Google Ads launch process. - **Note:** There is a separate task triggered for these optimization steps specifically. - **Set Campaign Allocations in [Budget Pacing Agent](https://seo-content-portal-seven.vercel.app/)** - Campaign allocations are only required for accounts with **more than 1 active campaign** - If there is only one active campaign, no allocations need to be set - If there are no existing allocation guidelines, use your best judgment based on the account structure and campaign goals - As a general guideline, aim to allocate no more than **20–30% of the total monthly budget** to **Performance Max** campaigns - **Example:** For an account with a **$2,500/month budget** and one **Local Dentistry** campaign plus one **Performance Max** campaign: - Local Dentistry: **$2,000/month (80%)** - Performance Max: **$500/month (20%)** - **Mark Key Events in Google Analytics (Note: This step needs to be done the following day)** - Go into GA4 and check for the relevant events - 'Admin' \> 'Events' \> 'Recent Events' \> Check for *"Click - Phone Number"* and *"Submit - Contact Form"* (if applicable, you may also need to check for "*Click - Booking Widget*", "*Click - Email*", or *"Typeform Submit"*) - **Note:** Only toggle on the events that we track as conversions in Google Ads. - Star these events to track as key events ### **Part 3 - Manage Ticket in Trade Desk Launch Pipeline** - Follow this SOP for guidance: [https://grow.dentalmarketing.com/university/how-do-i-manage-the-trade-desk-launch-pipeline](https://grow.dentalmarketing.com/university/how-do-i-manage-the-trade-desk-launch-pipeline?hsLang=en) - [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#main-content) - [Account Management & Updates](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#account-management-updates) - [Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) - [Google Tag Manager](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-tag-manager) - [Creative Team SOPs](https://grow.dentalmarketing.com/university/creative-team-sops?hsLang=en) - [Client Success SOPs](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#main-content) - [Photoshoot](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#photoshoot) - [Claude Design Landing Pages](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#claude-design-landing-pages) - [Technology SOPs](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#main-content) - [HubSpot](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#hubspot) - [Other](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#other) - [Onboarding SOPs](https://grow.dentalmarketing.com/university/onboarding-sops?hsLang=en) # Dentalmarketing.com dentalmarketing.com Help Center Copyright © 2026, Dentalmarketing.com