How Do I Optimize a Client's Google My Business Account?

Step 1: Log Into the GMB Account

https://business.google.com/locations
Use the shared login: team@dentalmarketing.com
- The password is securely stored in LastPass

Step 2: Access the Business Profile

In the Business Profile Manager, use the search bar to find the practice name you’re working on
Click into the correct listing to access the full dashboard

Step 3: Access the "Edit Profile" Section'

Go into the Edit Profile section and update the following items:

Edit Business Name
- Make sure it matches the full practice name exactly

Add Business Categories

Needed Categories: (add all)

Dentist
Cosmetic Dentist
Dental Clinic
Emergency Dental Service
Dental Implants Provider
Teeth Whitening Service

Maybe Categories (check the client’s website for specialties):

Pediatric Dentist

Orthodontist

Periodontist

Endodontist

Prosthodontist

Oral Surgeon

Oral and Maxillofacial Surgeon

Add Business Description

Google may auto-generate this, but you can update it to match the brand tone

Add Client’s Website
- Use the full URL (e.g., https://www.fame-dental.com)

Add Client’s Social Profiles
- Facebook, Instagram, etc., if available
Edit Menu or Services Link
- Link to the services page (e.g., https://www.fame-dental.com/services)

Edit Business Location
- Make sure the address is correct and complete

Select Service Area
- Target the following:
  - Primary ZIP code (e.g., 75036)
  - Main city name (e.g., Frisco, TX)
  - Specific neighborhoods/subdivisions shown on Google Maps (e.g., Westfalls Village, Phillips Creek Ranch, Christie Ranch, The Trails of Frisco)

Add Open Hours
- Double-check they match the website and are current

Step 4: Add Services

Use this step to create optimized service listings that help improve SEO and local discovery.

*All prior edits must be approved by Google before services can be added.

Click “Edit Services”

Locate and download the Client’s Onboarding Form
- Go to Slack and open the #dm-onboarding channel

- Use the search bar and type: in:#dm-onboarding [Practice Name]

- Example: in:#dm-onboarding Fame Dental

- Download the PDF onboarding form attached in the message
Generate Optimized Service Content Using ChatGPT
- Open ChatGPT using flex@donato.ai paid account
- Upload the client’s onboarding PDF
- Use this prompt: https://docs.google.com/document/d/1IwiDprXW6gUeFRfyTxNaJlU0g0KeGmTwoTdgf3DH96I/edit?usp=sharing

Add Each Service to GMB
Once you’ve received the service names and descriptions from ChatGPT:
Please note: If you recently changed the business categories, it may take Google 2–3 business days for those changes to update. Initial revisions require approval, which can take up to three days to be approved or denied.

Click “Add more services”

For each Business Category (e.g., Dentist, Cosmetic Dentist, etc.), add the relevant services provided in the ChatGPT output

Click “Add custom service”

Enter the Service Title and click Save

Click Edit next to the new service

Add the Service Description and click Save

Repeat this for all services provided in the ChatGPT response, assigning each one under the most relevant GMB category.

Step 5: Add Photos to the Google My Business Profile

Use this step to upload high-quality, optimized photos to improve local SEO and visual appeal on Google.

Search the Internal Photo Drive
Look for existing photos from client photoshoots.

a. Go to our shared drive: Photoshoot Drive
b. Edit the search filter
In the left-hand panel, click the dropdown under "Shoots", then select "Search within Shoots"

c. In the search bar, type the practice name (example: "Central Dental")

d. Under the filter options, select type: "Folder"

⚠️Note: If the practice folder does not exist, it likely means there are no photos. Post this message in #general on Slack to confirm: "Team I am looking for photos for client (enter client name), I am unable to find it in our shoots drive, if we have photos please let me know. Thank you!"

2. Download 20 Photos

a. Click into the client’s folder