---
title: How do I QA conversion tracking for Mail LPs?
description: This SOP guides users in configuring Google Analytics and conversion tracking for mail LPs.
---

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# How do I QA conversion tracking for Mail LPs?

## This SOP guides users in configuring Google Analytics and conversion tracking for mail LPs.

Note: Always make sure to verify that the URL provided in the task is working properly. If it isn't, reach out the Creative-Collab Slack Channel to resolve the issue.

### **Key Notes**

- All Mail LPs are now built as pages on the dentist-near-me.com domain (i.e. dentist-near-me.com/practicename).
- Each Mail LP must contain the **same GTM scripts** as the client’s full site.

 

### **1. Verify GTM Connection**

- Open the **GTM container** associated with the client’s full site.
- Launch **Preview** mode and enter the provided Mail LP URL  
  (i.e. dentist-near-me.com/practicename).
- Confirm that the GTM debugger **successfully connects** to the Mail LP. 
    - **If GTM does not connect:** 
          - Notify the Creative Team that the GTM scripts are not installed correctly on the Mail LP and pause QA until resolved.

 

### **2. Review GTM Configuration + Test Events**

- **If GTM container was already configured:**
  
    - Test all key events on the LP and confirm the **correct GA4 event tags fire**. This may include: 
          - GA4 - Event - Phone Number Click
          - GA4 - Event - Contact Form Submit
          - GA4 - Event - Booking Widget Click

- - Resolve any issues identified so that everything fires properly.
- **If GTM container was not configured:**  
    - Import the **GTM container template**.
    - Remove or pause any unnecessary tags.
    - Ensure all relevant **GA4 tags** remain active.
    - Publish the container.
    - Test all key events on the LP and confirm the **correct GA4 event tags fire**. This may include: 
          - GA4 - Event - Phone Number Click
          - GA4 - Event - Contact Form Submit
          - GA4 - Event - Booking Widget Click

### **3. Create GA Property (If Needed)**

- **If a GA4 property does not already exist:**
  
    - Create a new GA property under one of the Dental Marketing - Group accounts.  
          - Create a **data stream** for the **full site URL** and ensure the **Measurement ID** is updated within the **GA4 - Configuration variable in GTM**.
          - Under **Data Collection,** toggle on **Google Signals Data Collection** and acknowledge the **User Data Collection Acknowledgement**.
          - Under **Data Retention**, set all options to **14 months**.
    - Use the **GA property ID** to link the GA property to the correct account within the [Admin dashboard](https://admin.dentalmarketing.com/admin/accounts).
    - After **24 hours**, toggle on the relevant events as **Key Events** in GA.

 

### **4. Complete Task**

- Add a **comment** to the task confirming that "Conversion tracking is working properly for the Mail LP" and **mark as complete**.

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