--- title: How do I QA websites? description: Ensures all websites are accurate, functional, conversion-ready, and aligned with brand, SEO, and operational standards prior to launch. --- [Skip to content](https://grow.dentalmarketing.com/university/how-do-i-qa-websites#main-content) English Show submenu for translations [Customer portal](https://grow.dentalmarketing.com/tickets-view?hsLang=en) ![DentalMarketing-Logo2-White copy-1.png\]](https://grow.dentalmarketing.com/hs-fs/hubfs/DentalMarketing-Logo2-White%20copy-1.png?height=40&name=DentalMarketing-Logo2-White%20copy-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://grow.dentalmarketing.com/tickets-view) - [Don't see the SOP you're looking for? Submit your suggestion here.](https://share.hsforms.com/1Fk5_GHeGTTqeJyg4BwR0CAdihez) [Don't see the SOP you're looking for? Submit your suggestion here.](https://share.hsforms.com/1Fk5_GHeGTTqeJyg4BwR0CAdihez) Welcome! What article can we help you find? - There are no suggestions because the search field is empty. 1. [Internal](https://grow.dentalmarketing.com/university?hsLang=en) 2. [Creative Team SOPs](https://grow.dentalmarketing.com/university/creative-team-sops?hsLang=en) # How do I QA websites? ## Ensures all websites are accurate, functional, conversion-ready, and aligned with brand, SEO, and operational standards prior to launch.   #### **Required Tools** - Google Chrome (with Inspect Tool) - Incognito window - Mobile device OR DevTools responsive view - HubSpot (source of truth) - Content Brief - Project ToDo List (Buildout tab) ---     ### **PHASE 1: PROJECT & DATA VALIDATION**   ### **1. Review Buildout ToDo List** - Confirm all required items are completed - Check for any notes, missing deliverables, or edge cases ---   ### **2. Location Verification** - Confirm all practice locations are included - Ensure each location has: - Correct page (if multi-location) - Correct contact info ---   ### **3. Practice Name Consistency** - Verify practice name is consistent across: - Header - Footer - Contact page - Meta titles - Schema (if applicable) ---   ### **4. Tracking Numbers** #### **Website Tracking Number** - Confirm correct number is used across site #### **Google Ads Tracking Number** - Use Chrome Inspect Tool - Search for phone number - Confirm correct tracking number is dynamically inserted ---   ### **5. Core Business Information (FROM HUBSPOT)** #### **Address** - Matches HubSpot exactly - Matches Google Business Profile   #### **Office Hours** - Matches HubSpot - If not provided → confirm intentional omission   #### **Email for Leads** - Confirm correct routing email is set   #### **Booking System Link** - Verify correct link - Test it loads properly ---   ### **6. External Presence Validation**   #### **Google Business Profile** - Name, address, and link accuracy   #### **Google Review Link** - Opens correct review page   #### **Social Media Links** - All links: - Exist - Go to correct profiles - Open properly ---   ### **PHASE 2: CONTENT & MEDIA QA**   ### **7. Reviews Content** - Matches content brief exactly - No placeholder or duplicated reviews ---   ### **8. Content Placement** Verify: - Doctor bios correct - Services correctly mapped - No missing sections - No placeholder text ---   ### **9. Photos & Visual Assets**   #### **Photoshoot Placement** - If photoshoot exists → used correctly - If not → high-quality stock images used #### **Image Quality** - High resolution - Not stretched or pixelated - Properly compressed #### **Demographics Alignment** - Images match target audience ---   ### **PHASE 3: DESIGN & UX QA** ### **10. Call-To-Action (CTA) Consistency** - Same wording across site - Examples: - “Schedule Appointment” - “Request Appointment” ---   ### **11. Above-the-Fold Review** - Clear headline - Clear CTA - No clutter - Key info immediately visible ---   ### **12. Headings Hierarchy** - One H1 per page - Logical structure: - H1 → H2 → H3 ---   ### **13. Layout & Spacing** - Consistent padding/margins - No overlapping elements - Clean alignment across sections ---   ### **14. Typography Consistency** - Fonts consistent across pages - Sizes consistent - No random styling differences ---   ### **15. Animation** - Animations: - Work properly - Not excessive - Do not impact usability ---   ### **PHASE 4: FUNCTIONALITY Q** ### **16. Link Testing** - Navigation links - Footer links - Buttons - External links ---   ### **17. Internal Link Validation** - No broken internal links - Correct page routing ---   ### **18. Button Functionality** - Buttons: - Clickable - Lead somewhere meaningful - Properly labeled ---   ### **19. Forms & Conversions (CRITICAL)** Test ALL forms: - Submit successfully - Confirmation appears - Email notification received - Data captured correctly ---   ### **20. Navigation Accessibility** - Menu works on desktop & mobile - Dropdowns function properly - No dead clicks ---   ### **21. 404 Page Verification** - Custom 404 page exists - Not default Webflow page ---   ### **PHASE 5: RESPONSIVE & DEVICE QA**   ### **22. Device Testing / Responsive Design** Test: - Mobile - Tablet - Desktop Check: - Layout integrity - No broken sections - Navigation works ---   ### **23. Text Legibility** - Readable on all devices - No tiny fonts - Proper contrast ---   ### **PHASE 6: SEO & TECHNICAL QA**   ### **24. SEO Optimization** Verify: - Title tags present & unique - Meta descriptions present - Proper keyword usage - Clean URLs ---   ### **25. Content SEO Alignment** - Location terms included where needed - Services clearly defined - No duplicate content ---   ### **PHASE 7: WEBFLOW-SPECIFIC QA**   ### **26. Webflow Badge Removal** - “Built with Webflow” is NOT visible ---   ### **27. CMS & Dynamic Content** - CMS items load correctly - No broken collections ---   ### **28. Performance Check** - No large unoptimized images - Pages load quickly ---   ### **PHASE 8: FINAL QA & SIGN-OFF**   ### **29. Final Sweep** - No typos anywhere - Footer consistent - Favicon present - Branding consistent ---   ### **30. Issue Logging**   Track all issues with: - URL - Description - Screenshot (Loom preferred) - Priority: - High (blocking) - Medium - Low ---   ### **31. Re-QA** - Re-test all fixes - Confirm nothing broke during updates ---   ### **32. Launch Approval Checklist** - ✅ All high-priority issues resolved - ✅ Forms tested again - ✅ Mobile verified - ✅ Tracking numbers confirmed - ✅ All links working   - [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#main-content) - [Account Management & Updates](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#account-management-updates) - [Creative Team SOPs](https://grow.dentalmarketing.com/university/creative-team-sops?hsLang=en) - [Client Success SOPs](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#main-content) - [Photoshoot](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#photoshoot) - [Technology SOPs](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#main-content) - [Other](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#other) - [Onboarding SOPs](https://grow.dentalmarketing.com/university/onboarding-sops?hsLang=en) # Dentalmarketing.com dentalmarketing.com Help Center Copyright © 2026, Dentalmarketing.com