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How do I QA websites?

Ensures all websites are accurate, functional, conversion-ready, and aligned with brand, SEO, and operational standards prior to launch.

 

Required Tools

  • Google Chrome (with Inspect Tool)

  • Incognito window

  • Mobile device OR DevTools responsive view

  • HubSpot (source of truth)

  • Content Brief

  • Project ToDo List (Buildout tab)

 

 

PHASE 1: PROJECT & DATA VALIDATION

 

1. Review Buildout ToDo List

  • Confirm all required items are completed

  • Check for any notes, missing deliverables, or edge cases

 

2. Location Verification

  • Confirm all practice locations are included

  • Ensure each location has:

    • Correct page (if multi-location)

    • Correct contact info

     

 

3. Practice Name Consistency

  • Verify practice name is consistent across:

    • Header

    • Footer

    • Contact page

    • Meta titles

    • Schema (if applicable)

     

 

4. Tracking Numbers

Website Tracking Number

  • Confirm correct number is used across site

Google Ads Tracking Number

  • Use Chrome Inspect Tool

  • Search for phone number

  • Confirm correct tracking number is dynamically inserted

 

5. Core Business Information (FROM HUBSPOT)

Address

  • Matches HubSpot exactly

  • Matches Google Business Profile

 

Office Hours

  • Matches HubSpot

  • If not provided → confirm intentional omission

 

Email for Leads

  • Confirm correct routing email is set

 

Booking System Link

  • Verify correct link

  • Test it loads properly

 

6. External Presence Validation

 

Google Business Profile

  • Name, address, and link accuracy

 

Google Review Link

  • Opens correct review page

 

Social Media Links

  • All links:

    • Exist

    • Go to correct profiles

    • Open properly

     

 

PHASE 2: CONTENT & MEDIA QA

 

7. Reviews Content

  • Matches content brief exactly

  • No placeholder or duplicated reviews

 

8. Content Placement

Verify:

  • Doctor bios correct

  • Services correctly mapped

  • No missing sections

  • No placeholder text

 

9. Photos & Visual Assets

 

Photoshoot Placement

  • If photoshoot exists → used correctly

  • If not → high-quality stock images used

Image Quality

  • High resolution

  • Not stretched or pixelated

  • Properly compressed

Demographics Alignment

  • Images match target audience

 

PHASE 3: DESIGN & UX QA

10. Call-To-Action (CTA) Consistency

  • Same wording across site

  • Examples:

    • “Schedule Appointment”

    • “Request Appointment”

     

 

11. Above-the-Fold Review

  • Clear headline

  • Clear CTA

  • No clutter

  • Key info immediately visible

 

12. Headings Hierarchy

  • One H1 per page

  • Logical structure:

    • H1 → H2 → H3

     

 

13. Layout & Spacing

  • Consistent padding/margins

  • No overlapping elements

  • Clean alignment across sections

 

14. Typography Consistency

  • Fonts consistent across pages

  • Sizes consistent

  • No random styling differences

 

15. Animation

  • Animations:

    • Work properly

    • Not excessive

    • Do not impact usability

     

 

PHASE 4: FUNCTIONALITY Q

16. Link Testing

  • Navigation links

  • Footer links

  • Buttons

  • External links

 

17. Internal Link Validation

  • No broken internal links

  • Correct page routing

 

18. Button Functionality

  • Buttons:

    • Clickable

    • Lead somewhere meaningful

    • Properly labeled

     

 

19. Forms & Conversions (CRITICAL)

Test ALL forms:

  • Submit successfully

  • Confirmation appears

  • Email notification received

  • Data captured correctly

 

20. Navigation Accessibility

  • Menu works on desktop & mobile

  • Dropdowns function properly

  • No dead clicks

 

21. 404 Page Verification

  • Custom 404 page exists

  • Not default Webflow page

 

PHASE 5: RESPONSIVE & DEVICE QA

 

22. Device Testing / Responsive Design

Test:

  • Mobile

  • Tablet

  • Desktop

Check:

  • Layout integrity

  • No broken sections

  • Navigation works

 

23. Text Legibility

  • Readable on all devices

  • No tiny fonts

  • Proper contrast

 

PHASE 6: SEO & TECHNICAL QA

 

24. SEO Optimization

Verify:

  • Title tags present & unique

  • Meta descriptions present

  • Proper keyword usage

  • Clean URLs

 

25. Content SEO Alignment

  • Location terms included where needed

  • Services clearly defined

  • No duplicate content

 

PHASE 7: WEBFLOW-SPECIFIC QA

 

26. Webflow Badge Removal

  • “Built with Webflow” is NOT visible

 

27. CMS & Dynamic Content

  • CMS items load correctly

  • No broken collections

 

28. Performance Check

  • No large unoptimized images

  • Pages load quickly

 

PHASE 8: FINAL QA & SIGN-OFF

 

29. Final Sweep

  • No typos anywhere

  • Footer consistent

  • Favicon present

  • Branding consistent

 

30. Issue Logging

 

Track all issues with:

  • URL

  • Description

  • Screenshot (Loom preferred)

  • Priority:

    • High (blocking)

    • Medium

    • Low

     

 

31. Re-QA

  • Re-test all fixes

  • Confirm nothing broke during updates

 

32. Launch Approval Checklist

  • ✅ All high-priority issues resolved

  • ✅ Forms tested again

  • ✅ Mobile verified

  • ✅ Tracking numbers confirmed

  • ✅ All links working