--- title: How do I set up advanced conversion tracking for Flexbook in GTM and Google Ads? description: This SOP offers a detailed guide for setting up advanced conversion tracking for Flexbook using Google Tag Manager and Google Ads, ensuring successful tracking of the booking widget form submissions as conversions. --- [Skip to content](https://grow.dentalmarketing.com/university/how-do-i-set-up-conversion-tracking-for-flexbook-form-submissions-in-gtm-and-google-ads#main-content) English Show submenu for translations [Customer portal](https://grow.dentalmarketing.com/tickets-view?hsLang=en) ![DentalMarketing-Logo2-White copy-1.png\]](https://grow.dentalmarketing.com/hs-fs/hubfs/DentalMarketing-Logo2-White%20copy-1.png?height=40&name=DentalMarketing-Logo2-White%20copy-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://grow.dentalmarketing.com/tickets-view) - [Don't see the SOP you're looking for? 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If not, create a task for the Creative team to make one. - Once it’s ready, share the thank you page link with the client so they can provide to Flexbook. - Ask the client to contact Flexbook directly to ensure users land on the /thank-you-flexbook page after submitting the booking form. - Once the client has connected with Flexbook and everything is set up, create a task for the Trade Desk team to implement Flexbook advanced conversion tracking. ### Paid Search Team Responsibilities: - **Set Up GTM** - In GTM, open the practice's container and go to "Preview" mode to test the Book Now button - Fill out the Booking form as a Test in GTM Debug mode to ensure that the form is being redirected to the /thank-you-flexbook page after being submitted - Click on the 'Google Ads - Conversion - Form Submit' tag in GTM\> select "Copy" from the three dots at the right top corner - Name the new Tag as 'Google Ads - Conversion - Flexbook Book Appointment' - Add 'Flexbook Thank You Page View' as the trigger - **Note:** If this trigger is not present in the GTM container, manually copy it from the AAA Template - Click on the 'GA4 - Event - Form Submit' tag in GTM\> select "Copy" from the three dots at the right top corner - Name the new Tag as 'GA4 - Event - Flexbook Book Appointment' - Add 'Flexbook Thank You Page View' as the trigger - Click into the tag and edit the Event Name to 'Flexbook Online Booking' - Publish changes in GTM - **Set Up Conversion in Google Ads** - Go to Goals \> Summary \> New Conversion Action \> Website - Enter website domain to scan it \> Add a Conversion Action Manually - Create *'Google Ads - Flexbook Book Appointment*' *C*onversion   - Set goal category to ‘Book Appointment’, set to **$100 value**, set count to 'One', count in conversions, and then copy/paste the conversion ID and label in corresponding GTM tag - Make sure the attribution model is set to 'Last Click' and toggle off 'enhanced CPC’ - Switch the '*Google Ads - Booking Widget Click*' conversion to a 'secondary' conversion to avoid double-counting - Make sure '*Google Ads - Flexbook Book Appointment'*' conversion is included in account-level conversions - **GTM Matrix** - Publish/test all new tags in GTM to ensure they are firing properly - If all tags fire, mark them as "Passed" in the GTM Matrix - If there are any issues with any tags, QA to try to resolve the issue or reach out to another team member for assistance - Make sure to update the proper GTM Tracking Matrix and include any new tags added or changes made in GTM - **Final Steps** - Add a note to the Google Ads account indicating that: - *Flexbook Book Appointment conversion has been added as part of the advanced conversion tracking process* - *Booking Widget Click has been switched to a secondary conversion* - Update the date in Optmyzr accordingly - Add comment to the task with your notes and tag the SA - Mark task as completed - **After 24 Hours** - Toggle on the new event in GA - [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#main-content) - [Account Management & Updates](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#account-management-updates) - [Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) - [Google Tag Manager](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-tag-manager) - [Creative Team SOPs](https://grow.dentalmarketing.com/university/creative-team-sops?hsLang=en) - [Client Success SOPs](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#main-content) - [Photoshoot](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#photoshoot) - [Claude Design Landing Pages](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#claude-design-landing-pages) - [Technology SOPs](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#main-content) - [HubSpot](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#hubspot) - [Other](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#other) - [Onboarding SOPs](https://grow.dentalmarketing.com/university/onboarding-sops?hsLang=en) # Dentalmarketing.com dentalmarketing.com Help Center Copyright © 2026, Dentalmarketing.com