---
title: How do I stop marketing for downgraded Dental Marketing clients?
description: This SOP provides a detailed guide on the steps and procedures required to halt a marketing process specifically for dental clients that have downgraded services.
---

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# How do I stop marketing for downgraded Dental Marketing clients?

## This SOP provides a detailed guide on the steps and procedures required to halt a marketing process specifically for dental clients that have downgraded services.

- **Stop campaigns on Google Ads** 
    - Open account \> 'Campaigns' \> Select all active campaigns \> 'Edit' \> 'Pause'

- - Go to Billing \> Summary \> Check for an outstanding balance \> Pay off any balance with CC on file, if applicable (make a note of what the outstanding balance was to later submit on the task) 
          - If we payoff balance \> 'Billing' \> 'Settings' \> 'Payment Users' \> Add client's name and email (get from the company profile in Hubspot) \> Change email preferences to ‘receive all payment emails’ \> Change to primary contact \> Send invite (make a note that "billing invite was sent to the client's email and they have 14 days to accept" to submit later in task)
- **Hide account on Google Ads** 
    - At the MCC level, go to 'Accounts' \> 'Sub-Account Settings' \> Select the proper account \> Click 'Edit' \> 'Hide'
- **Screenshot recent performance** 
    - In Google Ads, take a screenshot of the last 30 days of performance for historical record and add screenshot to the task

- **Remove from Budget Pacing Agent**  
    - In the [HS Company Dashboard,](https://app.hubspot.com/contacts/22697387/objects/0-2/views/all/list) remove 'Yes' under the Google Ads Pacing Agent property field for the account
- **Remove from Budget Pacing Agent**  
    - In the [HS Company Dashboard,](https://app.hubspot.com/contacts/22697387/objects/0-2/views/all/list) remove 'Yes' under the Google Negative Keywords property field for the account
- **Update Trade Desk Audit Pipeline** 
    - In HubSpot, under CRM \> Tickets \> Select the 'Internal - Trade Desk Audit' pipeline
    - Search for the account and move any open ticket to the 'Closed' status 
          - For "Is the client getting a paid search audit next month?", select No
          - Leave the audit date unchanged
    - Open the closed ticket and delete the Routine Audit task within it

- **Mark task complete**  
    - Confirm in the task that all marketing has been stopped for the client and add any notes (i.e. outstanding balance amount, payment user invite, who has Admin access, etc.), @ the SA, then mark the task as ‘Complete’

- [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#main-content)

    - [Account Management & Updates](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#account-management-updates)
    - [Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads)
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    - [Photoshoot](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#photoshoot)
    - [Claude Design Landing Pages](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#claude-design-landing-pages)
- [Technology SOPs](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#main-content)

    - [HubSpot](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#hubspot)
    - [Other](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#other)
- [Onboarding SOPs](https://grow.dentalmarketing.com/university/onboarding-sops?hsLang=en)

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