--- title: How does the Paid Media team use Google Tag Manager (GTM)? description: This articles provides a brief overview of how the Paid Media team uses Google Tag Manager (GTM). --- [Skip to content](https://grow.dentalmarketing.com/university/how-does-the-paid-media-team-use-google-tag-manager-gtm#main-content) English Show submenu for translations [Customer portal](https://grow.dentalmarketing.com/tickets-view?hsLang=en) ![DentalMarketing-Logo2-White copy-1.png\]](https://grow.dentalmarketing.com/hs-fs/hubfs/DentalMarketing-Logo2-White%20copy-1.png?height=40&name=DentalMarketing-Logo2-White%20copy-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://grow.dentalmarketing.com/tickets-view) - [Don't see the SOP you're looking for? Submit your suggestion here.](https://share.hsforms.com/1Fk5_GHeGTTqeJyg4BwR0CAdihez) [Don't see the SOP you're looking for? Submit your suggestion here.](https://share.hsforms.com/1Fk5_GHeGTTqeJyg4BwR0CAdihez) Welcome! What article can we help you find? - There are no suggestions because the search field is empty. 1. [Internal](https://grow.dentalmarketing.com/university?hsLang=en) 2. [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en) 3. [Google Tag Manager](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-tag-manager) # How does the Paid Media team use Google Tag Manager (GTM)? ## This articles provides a brief overview of how the Paid Media team uses Google Tag Manager (GTM). **Overview:** Google Tag Manager (GTM) allows us to manage tags for conversion tracking, Google Analytics, and other platforms without modifying site code directly. We use GTM to support conversion tracking for Google Ads and website analytics for our clients. --- ### 1. Accessing GTM for Our Clients - We create and manage GTM containers under our shared Google account: `team@dentalmarketing.com`. Login credentials are stored in LastPass. - Each **practice has its own GTM account**, and each client URL has its own GTM container. - Example: A client with a full website, a digital LP, and a mail LP would have 3 separate containers. - A client with just a full site would typically have 1 container. - We do **not request access to existing client GTM containers**. Instead, we create our own containers as part of the Google Ads launch process to maintain control and consistency in setup. --- ### 2. Understanding Key GTM Elements - **Tags:** Define what we want to track (e.g., form submissions, link clicks, phone calls). - **Triggers:** Define *when* tags should fire (e.g., user lands on a thank you page). - **Variables:** Provide details used in triggers (e.g., Click URL, Page URL, Custom Event name). --- ### 3. Using and Sharing GTM Containers - We use a **AAA Template Container** that includes our standard tags and triggers. - This is exported as a `.json` file and saved to each Paid Media team member’s desktop for easy access. **To import the template container:** - Go to `Admin > Import Container` - Upload the latest template file from your desktop - Select `Default Workspace` and choose `Overwrite` - Click `Add to Workspace` - After import, delete unused tags and customize needed ones **To install GTM on a client site:** - Go to `Admin > Install Google Tag Manager` - Be sure to copy and share **both the Head and Body code snippets** --- ### 4. GTM Access Permissions - We do **not grant admin/publish access** to active clients. Read-only access may be provided upon request. - If a client cancels and requests admin/publish access, we can grant it at that time. - Clients may also install their own GTM container in parallel if needed for other platforms, as long as it doesn’t conflict with our setup. --- ### 5. Tag Setup & Publishing - **Google Analytics Setup:** Add the Measurement ID to the GA4 Configuration Variable in the template. - **Google Ads Conversions:** Use templated Google Ads conversion tags and update the **Conversion ID** and **Label** to match what’s created in Google Ads. - After making any changes in GTM, always **click `Submit` to publish**. If not published, tags will not fire on the site. ### Video Overview:   - [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#main-content) - [Account Management & Updates](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#account-management-updates) - [Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) - [Google Tag Manager](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-tag-manager) - [Creative Team SOPs](https://grow.dentalmarketing.com/university/creative-team-sops?hsLang=en) - [Client Success SOPs](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#main-content) - [Photoshoot](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#photoshoot) - [Claude Design Landing Pages](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#claude-design-landing-pages) - [Technology SOPs](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#main-content) - [HubSpot](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#hubspot) - [Other](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#other) - [Onboarding SOPs](https://grow.dentalmarketing.com/university/onboarding-sops?hsLang=en) # Dentalmarketing.com dentalmarketing.com Help Center Copyright © 2026, Dentalmarketing.com ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://grow.dentalmarketing.com/media-transcripts/189898987188/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://stream.mux.com/yYzDFhROMpF300at3P17gAERrQq8eI0201i013u8LX6L5ZU/capped-1080p.mp4", "dateModified" : "2025-08-29T00:16:38.901Z", "duration" : "PT6M26.8S", "height" : 1050, "name" : "GTM Overview - 050825", "thumbnailUrl" : "https://22697387.fs1.hubspotusercontent-na1.net/hubfs/22697387/GTM%20Overview%20-%20050825.mov/medium.jpg", "uploadDate" : "2025-05-08T14:42:34.163Z", "width" : 1680 } ```