--- title: How to Create a Google Ads Call Tracking Number in the Dashboard & Set Up Conversion Tracking? description: This article provides a step-by-step guide for creating a Google call tracking number and setting up conversion tracking. --- [Skip to content](https://grow.dentalmarketing.com/university/how-to-create-a-google-call-tracking-number-in-the-dashboard-set-up-conversion-tracking#main-content) English Show submenu for translations [Customer portal](https://grow.dentalmarketing.com/tickets-view?hsLang=en) ![DentalMarketing-Logo2-White copy-1.png\]](https://grow.dentalmarketing.com/hs-fs/hubfs/DentalMarketing-Logo2-White%20copy-1.png?height=40&name=DentalMarketing-Logo2-White%20copy-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://grow.dentalmarketing.com/tickets-view) - [Don't see the SOP you're looking for? 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[Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) # How to Create a Google Ads Call Tracking Number in the Dashboard & Set Up Conversion Tracking? ## This article provides a step-by-step guide for creating a Google call tracking number and setting up conversion tracking. ### Part 1: Purchase the Google Call Tracking Number - Log into the [Admin portal of the dashboard](https://admin.dentalmarketing.com/admin/accounts) - Search for the practice name under 'Accounts' and click to open it - **Note:** If there are duplicates listed, select the one that has a green check under the 'In Quickbooks' column - Go to 'Integrations' \> 'Twilio' \> Click the gear icon in the upper right corner - Scan the list of call tracking numbers for the account to make sure there isn't already one present with the naming structure 'Google Ads - (XXXX)' - If not, proceed with creating a new one by clicking '+ Add New' - Search for the proper area code for the practice and select an available number from the list - Enter the 'Friendly Name' in this format 'Google Ads - (XXXX)' and replace the 'XXXX' with the last 4 digits of the call tracking phone number - Under 'Campaign', select 'Google' - Click 'Purchase Number' to create - Then, click the 3 dots on the left and 'Configure' - Under 'Forward Phone Number', enter the practice's real phone number (i.e. the forward to number) - Click 'Configure Phone' to finalize ### Part 2: Implement on Site with Dynamic Number Insertion - Create a ticket and a task within the ticket for the Creative team to add the Google call tracking number to the website (or LP) using the dynamic number insertion script - Once they confirm it's been added, you can QA by viewing the practice's URL and adding this parameter:  ?network=g - This parameter should trigger the number on the site to swap to the Google call tracking number - **Note:** If the number doesn't swap for you, try clearing your cache or viewing on an Incognito browser ### Part 3: Update Call Conversion Tracking - In Google Ads: - Edit the call extension to display the Google Ads call tracking number using this format (XXX) XXX-XXXX and save your changes - Next, go to 'Goals' \> 'Conversions' \> 'Summary' \> Click into the 'Calls from Website' conversion - Replace the 'Destination Number' and 'Display Number' with the Google Ads call tracking number using this format (XXX) XXX-XXXX - Make sure the value is set to 'no value', the count is set to 'every', and the call length is set to '30 seconds' - Save your changes - In GTM: - Edit the corresponding 'Calls from Website' tag and replace the 'Displayed Phone Number to Replace' with the Google Ads call tracking number in this format (XXX) XXX-XXXX - Submit and publish your changes - Add a note to the Google Ads account indicating that you "updated the phone number for the call extension and Calls from Website conversion to the new Google Ads call tracking number" - In GMB, navigate to 'Business Profile Settings' \> 'Advanced Settings' \> Make sure the Google Ads call tracking number is listed under 'Google Ads Phone number' - Update the date accordingly in Optmyzr     Here's a video overview of these steps:   - [Paid Media SOPs](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#main-content) - [Account Management & Updates](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#account-management-updates) - [Google Ads](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-ads) - [Google Tag Manager](https://grow.dentalmarketing.com/university/paid-media-sops?hsLang=en#google-tag-manager) - [Creative Team SOPs](https://grow.dentalmarketing.com/university/creative-team-sops?hsLang=en) - [Client Success SOPs](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#main-content) - [Photoshoot](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#photoshoot) - [Claude Design Landing Pages](https://grow.dentalmarketing.com/university/client-success-sops?hsLang=en#claude-design-landing-pages) - [Technology SOPs](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#main-content) - [HubSpot](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#hubspot) - [Other](https://grow.dentalmarketing.com/university/technology-sops?hsLang=en#other) - [Onboarding SOPs](https://grow.dentalmarketing.com/university/onboarding-sops?hsLang=en) # Dentalmarketing.com dentalmarketing.com Help Center Copyright © 2026, Dentalmarketing.com ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://grow.dentalmarketing.com/media-transcripts/179851561582/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://22697387.fs1.hubspotusercontent-na1.net/hubfs/22697387/Google-call-tracking-number-creation-and-conversion-tracking.mp4", "dateModified" : "2025-08-28T23:26:26.084Z", "duration" : "PT4M4.961S", "height" : 1080, "name" : "Google-call-tracking-number-creation-and-conversion-tracking", "thumbnailUrl" : "https://22697387.fs1.hubspotusercontent-na1.net/hubfs/22697387/Google-call-tracking-number-creation-and-conversion-tracking.mp4/medium.jpg", "uploadDate" : "2024-09-30T17:58:47.551Z", "width" : 1920 } ```