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How To Create Your New Google Ads Account for Your Practice: Account Creation, Payment, and Accesses

These steps will guide you through creating a new Google Ads account, adding your payment information, and granting Dental Marketing the necessary access to manage and optimize your campaigns.

  1. Go to ads.google.com.

  2. In the top right, click on your circle avatar and make sure you’re logged into the Gmail account you want to own the Google Ads account.

    • If you’re already in the correct Gmail account, no action is needed.

    • If not, switch to the correct Gmail account at this stage.

  3. Click 'Start Now'.

  4. Click 'Create your first campaign'.

    • Note: You'll skip through this section since Dental Marketing will manage your campaigns, but Google requires a few setup steps first.

  5. Enter your practice name in the field labeled 'What’s your business name?'

  6. Enter your website URL in the format: www.yourdomain.com in the field 'Go to my website.'

  7. Click 'Next'.

  8. For 'Describe your business to get better campaign suggestions', scroll down and click 'Next'.

  9. For 'Add more information to save time during setup', scroll down and click 'Skip'.

  10. For 'Choose your advertising objective', scroll down and click 'Skip'.

  11. For 'Choose a campaign type', scroll down and click 'Skip'.

  12. When prompted with 'Leave campaign creation?', click 'Leave campaign creation'.

  13. For 'Confirm your account settings', ensure your 'billing country', 'time zone', and 'currency' are correct, then click 'Continue'.

  14. For 'Confirm your account and payment settings':

  • Under 'Payments Profile', click the blue '+', selecting 'Create new payments profile'.

  1. In 'Create a payments profile':

  • Important: Leave 'Profile Type' as 'Organization'.

  • Enter your 'Practice Name' for 'Organization Name'.

  • Enter your 'Legal Name' (practice’s legal entity name).

  • Enter your 'Billing ZIP Code'.

  • Click 'Create'.

  1. For 'Payment method':

  • Click the blue '+', selecting 'Add payment method'.

  • Enter your 'credit card or billing information', then click 'Save'.

  1. When prompted with 'Want personalized guidance from a Google Ads account strategist by phone or messaging app?', select 'No', then click 'Submit'.

  2. If prompted for 'Advertiser Verification':

  • For the first question, select 'No' (you are not an advertising agency).

  • For the second question, select 'I pay for Google Ads directly', then click 'Save/Submit'.

  1. Next, follow the steps here to grant Dental Marketing access to your Google Ads account so we can successfully manage & optimize.

  2. Lastly, follow the steps here to grant Dental Marketing payment user access to your Google Ads account.

  3. Once you’ve completed all the steps, please confirm with your Dental Marketing point of contact. If you have any questions along the way, don’t hesitate to reach out!